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Regardless of whether you use the name Jatoba or Brazilian cherry, this exotic hardwood is a great choice for flooring, furniture, cabinets, joinery and many other applications. Grown in South America, jatoba / Brazilian cherry is salmon red to orange-brown and is marked with dark brown streaks. Many people also find jatoba appealing because it gives off its golden luster. This hardwood has a grain that is usually interlocked with a medium to coarse texture.